From packaging
to everyday communication.
Packaging design · Art direction · Graphic design · UI/UX design · Development
Design deliverables · digital work in progress
Avgodiatrofiki label refinement, shipping-box design, NOMA label adaptations, campaign art direction, print and social media management. New website design and preparation for AI integration.
The Avgodiatrofiki partnership grows with the company’s needs. Packaging provides the starting point, communication creates continuity, and a new website is the next digital step.
The challenge
The same company appears at different scales: a small label, a shipping box, a social post and a website. Each medium has different space and information needs while still needing a recognisable identity.
Its own brand.
Its own labels.
Work on the Avgodiatrofiki range develops an existing identity. Successive 10L versions show changes to reverse information, the size band and the front face. They document this particular design sequence, not measured market performance.
From the shelf
to distribution.
The blue and green shipping boxes were designed for Avgodiatrofiki. A shared structure and different colours accompany the written L and M size categories. Information repeats across the sides of the actual dieline.
Lidl / NOMA.
Adaptation in practice.
This work concerns NOMA products for Lidl within the Avgodiatrofiki partnership. The brand, supplier and our contribution are kept distinct. Adapting existing NOMA labels to a ten-pack: layout, information and exports. The original NOMA identity is not our original branding. The initial draft carries the BIO identity onto the ten-pack form. The later version reorganises the main message, background treatment and front information. These are actual exports from different design stages. Photography and the green surface have distinct roles. The iteration organises name, count and origin within the same form. The front face complements the top reading.
World Egg Day.
One campaign, different media.
The egg becomes a character within a small world of celebration. A blue field, yellow surface and Earth-egg balloon provide shared visual anchors across media. The outside combines an invitation, identity and contact information. Inside, the narrative splits into small topic areas, each with illustration and a clear heading. The roll-up leads with its headline. The leaflet allows closer reading. A social post focuses on one topic.
The next step
is digital.
We are designing the new website in a separate project and preparing the company’s AI integration. The website is in progress and AI integration is in preparation. Actual interfaces and verified functionality will be added when available.
The decisions
A connected system
Packaging, print and digital content are connected touchpoints. They do not all need the same layout.
Information follows the medium
Labels need dense information, posts need a primary message, and boxes need recognition and repetition.
Visible authorship
Original work, refinements to existing artwork and supplier specifications are distinguished.
Deliverables and status
- What was delivered
- A consolidated set of deliverables: Avgodiatrofiki labels, blue and green cartons, NOMA adaptations, a World Egg Day leaflet and roll-up, and social artwork. EggPro and Nestos are presented on their own pages.
- What this means today
- The new website is being developed in a separate project. Company AI integration is in preparation. Neither is presented as a finished application, and no measured commercial impact is attributed to these deliverables. The work is presented within the Avgodiatrofiki partnership; no direct Lidl contractual relationship is claimed. Drafts contain pending items and exports do not certify final barcodes or print acceptance. Blue and green shipping boxes belong to the Avgodiatrofiki brand. These images are design exports, not event photographs or attendance measurements. The contribution is creative direction and material production using design tools and AI assistance.
A consistent presence.
One subject at a time.
Social media management connects the brand with educational themes and campaigns. Artwork follows the screen and message: each composition has a primary idea while maintaining the company’s visual continuity. A file in the content plan is not proof that a post has already been published.