The same product.
Different everyday needs.
Art direction · Graphic design · Content design · AI imagery
Communication layouts · A5 calendar · AI product imagery
Art direction, communication layouts, range organisation, print and social adaptations, captions and a content schedule. Source organisation, AI generation and correction, perspective selection, background transparency and export checks.
The range follows two directions: product and application for professionals, everyday routines and product for consumers. Compositions build on EggPro’s available material; the existing packaging identity is not claimed as Yiantsi’s original design.
The challenge
Food-service professionals and consumers do not need the same information. Communication needs to distinguish uses while maintaining a shared identity and recognisable products.
Professionals
see the range.
The main message comes first and packs appear together with their roles written below. A shared line, product colours and a consistent brand position keep the layouts connected.
Consumers
see the use.
Consumer layouts change the tone and primary message while retaining a shared typographic and colour approach. A different audience does not require an unrelated identity.
From a post
to the workplace.
The A5 calendar carries the same direction into print. It places the range alongside usage scenes and keeps contact information in a defined area.
Shared perspective.
Distinct products.
White, yolk, whole egg and omelette mix retain their identifying colours. Isolated presentation allows a range to be assembled without requiring a different setting for every image.
Transparency
is a deliverable.
Removing the background has a practical role: a pack can be placed in another composition without a white rectangle around it. Transparency is checked in the file alongside dimensions and version identity.
The decisions
Different needs, shared system
Information follows the audience while the basic visual rules remain coherent.
One central message
The headline leads the reading; product, use and brand details follow.
Honesty about fidelity
AI generation is not exact reproduction of every small character or creation of production artwork.
Deliverables and status
- What was delivered
- Professional and consumer product compositions, an A5 calendar adaptation and a planned content schedule. Product visuals named by type and size, ready to integrate into communication layouts.
- What this means today
- The available schedule also includes future posts. A saved file is not proof of publication. Available product material and AI-assisted imagery are used; no new physical photoshoot or measured campaign performance is claimed. These are AI visuals, not physical photographs or renders from a complete 3D model. They do not certify small text, nutrition details or codes. Final commercial use requires comparison with the approved label.