Branding
Strategy, naming and visual identity. A coherent way for your brand to express itself.
from the world of ideas
to the world of senses.
From identity
to experience.
We design brands, digital products and their communication. One line of thought carries an idea from the first decision to the way it is used.
01 / Selected workThe thinking
The thinking
is in the work.
Our own products and creative partnerships. Each study follows the starting point, the decisions, the deliverables and where the work stands.
In focus / Product design
Yiantsi Creative AI.
How do you keep a brand consistent when creation moves between different applications?
From Brands to Design and the decisions behind Artemis. Real interfaces, a verified journey and findings that remain open.
Independent product · in progressInside the product
Brands → Design / actual application interfaceBrand & experience.
From identity to a digital presence.
Product & packaging.
EggPro and Nestos: each brand has its own story.
Concepts & communication.
Our own brand concepts and Yiantsi communication.
Oréla / Concept
Oréla.
A skincare concept: identity, a product world and AI-assisted art direction.
Read the study
sorta / Concept
sorta.
An Athens streetwear concept: nocturnal imagery, a palette and a brand story.
Read the study
Yiantsi
Yiantsi / communication.
Communicating an AI product through a brand story and channel adaptations.
Read the study02 / How we workEvery decision
Every decision
carries forward.
Branding, experience and development work together. We start with the brief and test the idea in its actual use.
UI/UX design
Digital experiences shaped by clarity, character and the people who use them.
Development
Turning design into working websites and applications, with care for every interaction.
Product design
From an initial idea to a prototype and the final experience. Design built around real needs.
Process.
Understand
The problem, the audience and the constraints define the starting point.
Define
Choose a direction and what the experience needs to achieve.
Create
Turn the identity into interfaces, materials and a working product.
Review
Test the details, deliver and keep developing.
04 / Notes
Ideas that start conversations.
Perspectives on design.
Branding
Identity continues beyond the logo.
A brand becomes recognisable through the consistency of its decisions.
Product design
When design feels natural.
Yiantsi
From ideas to senses.
Imagery: Yiantsi art studies created with AI.